Consumer decision making and aging: Current knowledge and future directions
نویسندگان
چکیده
منابع مشابه
Consumer decision making and aging: Current knowledge and future directions
We review existing knowledge about older consumers and decisionmaking.We develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and experience to compensate for the impact of any age-related changes in abilities and resources. When t...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2009
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2008.12.002